Color
#37129b
#37129brgb(55, 18, 155)hsl(256, 79%, 34%)oklch(0.354 0.195 282.4)Colors that go with #37129b
Blue, Cobalt Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Blue #0000ff
shippedBlue is paired with #37129b in 5 real palettes, including Pepsi's brand system and Procter & Gamble's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Cobalt Blue #0047ab
shippedCobalt Blue is paired with #37129b in 4 real palettes, including Tide's brand system and Purina Pro Plan's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #37129b in 4 real palettes, including Casper Sleep's brand system and Nintendo's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Royal Blue #4169e1
shippedRoyal Blue is paired with #37129b in 5 real palettes, including Discord's brand system and Nivea's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Olive Green #808000
complementaryOlive Green sits directly opposite #37129b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
analogousshippedDenim is #37129b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Steel Blue #4682b4
shippedSteel Blue is paired with #37129b in 3 real palettes, including Hershey's's brand system and Fintech Trust, as the accent — a combination designers have actually shipped, not a computed rotation.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #37129b: softer than #000 and cool enough to feel like part of the same palette.
Real palettes that use #37129b
Tints & shades
Harmonies
Contrast
| #37129b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.19:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.72:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #37129b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#37129b reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #37129b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/37129b-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md