Color

#357efd

#357efd
hex#357efd
rgbrgb(53, 126, 253)
hslhsl(218, 98%, 60%)
oklchoklch(0.618 0.203 260.7)
Closest name: Azure (#007fff)Relative luminance 0.2277

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fdb435

#35e2fd · #5035fd

#fd357e · #7efd35

Split-complementary

Open in tool →

#fd5035 · #e2fd35

#fd35e2 · #fdb435 · #35fd50

Contrast

#357efd as textRatioAAAA largeAAAFix
Aaon white
3.78:1failpassfail
  • AA: use #176bfd as the text (4.61:1)
  • AAA: use #024dcf as the text (7.08:1)
  • AA: or shift the background to #1c1c1c (4.51:1)
Aaon black
5.55:1passpassfail
  • AAA: use #5895fd as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #357efd as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#357efd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #357efd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #357efd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/357efd-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md