First Snow
Open in tool →Ice blue on snow-white with a deep navy — the quietest winter palette; everything is a tint of one cold hue.
Color
#344883rgb(52, 72, 131)hsl(225, 43%, 36%)oklch(0.416 0.102 267.8)Sea Green, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green completes a triad with #344883 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue is #344883's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
7 real palettes, including CVS's brand system and Alaska Airlines's brand system put Blue beside #344883, as the supporting colour.
Designers have shipped Cornflower Blue with #344883: 4 real palettes, including Blue Mono and Blizzard's brand system, as the supporting colour.
Crimson is paired with #344883 in 12 real palettes, including Walgreens's brand system and Pepsi's brand system, as the lead colour.
Designers have shipped Denim with #344883: 15 real palettes, including Unilever's brand system and HP's brand system, as the accent.
Designers have shipped Firebrick with #344883: 4 real palettes, including Nintendo's brand system and Campbell's's brand system, as the accent.
White Smoke is the surface for #344883: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
| #344883 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.75:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.4:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #344883 as the background.
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
#344883 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #344883 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/344883-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md