Open House
Open in tool →Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established.
Color
#32678frgb(50, 103, 143)hsl(206, 48%, 38%)oklch(0.496 0.086 243.6)Charcoal, Royal Blue and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal is the text near-black for #32678f: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue is #32678f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna sits directly opposite #32678f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber is paired with #32678f in 8 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour.
4 real palettes, including Activision's brand system and Tesco's brand system put Blue beside #32678f, as the accent.
Designers have shipped Cobalt Blue with #32678f: 6 real palettes, including Fintech Trust and Glacier, as the lead colour.
Crimson is paired with #32678f in 18 real palettes, including Wendy's's brand system and McDonald's's brand system, as the lead colour.
Designers have shipped Deep Sky Blue with #32678f: 4 real palettes, including Deep Water and Venmo's brand system, as the lead colour.
| #32678f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.05:1 | pass | pass | fail |
|
Aaon black | 3.47:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #32678f as the background.
#32678f reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #32678f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/32678f-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md