Color
#30778d
#30778drgb(48, 119, 141)hsl(194, 49%, 37%)oklch(0.534 0.078 221.6)Colors that go with #30778d
Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #30778d: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #30778d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #30778d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #30778d in 5 real palettes, including Lemon Squeezy's brand system and Beach Hut, as the lead colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #30778d: 6 real palettes, including Fintech Trust and Glacier, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #30778d: 5 real palettes, including Riverbed and Dusk, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #30778d: 5 real palettes, including Deep Water and Venmo's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #30778d: 16 real palettes, including The New York Times's brand system and Discover's brand system, as the supporting colour.
Real palettes that use #30778d
Tints & shades
Harmonies
Contrast
| #30778d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.06:1 | pass | pass | fail |
|
Aaon black | 4.15:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #30778d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#30778d reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #30778d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/30778d-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md