Color

#301f70

#301f70
hex#301f70
rgbrgb(48, 31, 112)
hslhsl(253, 57%, 28%)
oklchoklch(0.316 0.132 285.7)
Closest name: Deep Space Rodeo (#332277)Relative luminance 0.0278

Colors that go with #301f70

Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5e701f

#1f3670 · #591f70

#70301f · #1f7030

Split-complementary

Open in tool →

#70591f · #36701f

#701f36 · #5e701f · #1f7059

Contrast

#301f70 as textRatioAAAA largeAAAFix
Aaon white
13.5:1passpasspassPasses AAA — no fix needed.
Aaon black
1.56:1failfailfail
  • AA: use #7b63d4 as the text (4.58:1)
  • AAA: use #9d8bdf as the text (7.19:1)
  • AA: or shift the background to #969696 (4.56:1)
  • AAA: or shift the background to #bdbdbd (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301f70 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#301f70 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #301f70
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #301f70 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/301f70-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md