Color

#301679

#301679
hex#301679
rgbrgb(48, 22, 121)
hslhsl(256, 69%, 28%)
oklchoklch(0.313 0.153 285.4)
Closest name: Deep Space Rodeo (#332277)Relative luminance 0.0258

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5e7916

#162d79 · #621679

#793016 · #167930

Split-complementary

Open in tool →

#796216 · #2d7916

#79162d · #5e7916 · #167962

Contrast

#301679 as textRatioAAAA largeAAAFix
Aaon white
13.85:1passpasspassPasses AAA — no fix needed.
Aaon black
1.52:1failfailfail
  • AA: use #8260e2 as the text (4.72:1)
  • AAA: use #a186e9 as the text (7.1:1)
  • AA: or shift the background to #949494 (4.56:1)
  • AAA: or shift the background to #bababa (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301679 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#301679 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #301679
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #301679 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/301679-ab9cc4-dfbf4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md