Color

#2e7994

#2e7994
hex#2e7994
rgbrgb(46, 121, 148)
hslhsl(196, 53%, 38%)
oklchoklch(0.541 0.084 225.5)
Closest name: Cry Me a River (#427898)Relative luminance 0.1639

Colors that go with #2e7994

Charcoal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#94492e

#2e947c · #2e4694

#942e79 · #79942e

Split-complementary

Open in tool →

#942e46 · #947c2e

#7c2e94 · #94492e · #46942e

Contrast

#2e7994 as textRatioAAAA largeAAAFix
Aaon white
4.91:1passpassfail
  • AAA: use #245f75 as the text (7.07:1)
Aaon black
4.28:1failpassfail
  • AA: use #307f9c as the text (4.64:1)
  • AAA: use #40a1c4 as the text (7.11:1)
  • AA: or shift the background to #f5f5f5 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2e7994 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#2e7994 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2e7994
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #2e7994 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2e7994-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md