Color

#29759e

#29759e
hex#29759e
rgbrgb(41, 117, 158)
hslhsl(201, 59%, 39%)
oklchoklch(0.535 0.097 236.5)
Closest name: Bleu Ciel (#007ba1)Relative luminance 0.1566

Colors that go with #29759e

Charcoal, Crimson and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9e5229

#299e8d · #293a9e

#9e2975 · #759e29

Split-complementary

Open in tool →

#9e293a · #9e8d29

#8d299e · #9e5229 · #3a9e29

Contrast

#29759e as textRatioAAAA largeAAAFix
Aaon white
5.08:1passpassfail
  • AAA: use #205d7e as the text (7.17:1)
Aaon black
4.13:1failpassfail
  • AA: use #2c7eaa as the text (4.67:1)
  • AAA: use #449ecf as the text (7.04:1)
  • AA: or shift the background to #f2f2f2 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #29759e as the background.

Brands using this color

Fonts for this mood

#29759e reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #29759e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #29759e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/29759e-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md