Alpine
Open in tool →Glacier blue with a safety-orange accent: technical outdoor gear, not lifestyle.
Color
#296c7f
#296c7f
hex
#296c7frgb
rgb(41, 108, 127)hsl
hsl(193, 51%, 33%)oklch
oklch(0.497 0.073 219.9)Closest name: Astral (#376f89)Relative luminance 0.1273
Colors that go with #296c7f
Charcoal, Crimson and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #296c7f: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #296c7f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Rust #b7410e
complementaryshippedRust sits directly opposite #296c7f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #296c7f in 4 real palettes, including Lemon Squeezy's brand system and Beach Hut, as the lead colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #296c7f: 6 real palettes, including Fintech Trust and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #296c7f: 5 real palettes, including Desert Road and Dusk, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #296c7f: 11 real palettes, including The New York Times's brand system and Dutch Bros's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #296c7f: 5 real palettes, including Wendy's's brand system and Fireside, as the supporting colour.
Real palettes that use #296c7f
Tints & shades
Harmonies
Contrast
| #296c7f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.92:1 | pass | pass | fail |
|
Aaon black | 3.55:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #296c7f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#296c7f reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #296c7f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #296c7f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/296c7f-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md