Color

#296bc7

#296bc7
hex#296bc7
rgbrgb(41, 107, 199)
hslhsl(215, 66%, 47%)
oklchoklch(0.536 0.158 257.7)
Closest name: God of Rain (#4466cc)Relative luminance 0.1511

Colors that go with #296bc7

Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c78529

#29bac7 · #3629c7

#c7296b · #6bc729

Split-complementary

Open in tool →

#c73629 · #bac729

#c729ba · #c78529 · #29c736

Contrast

#296bc7 as textRatioAAAA largeAAAFix
Aaon white
5.22:1passpassfail
  • AAA: use #2156a1 as the text (7.22:1)
Aaon black
4.02:1failpassfail
  • AA: use #3074d5 as the text (4.58:1)
  • AAA: use #6799e0 as the text (7.21:1)
  • AA: or shift the background to #f0f0f0 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #296bc7 as the background.

Brands using this color

Fonts for this mood

#296bc7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #296bc7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #296bc7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/296bc7-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md