Open House
Open in tool →Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established.
Color
#29688e
#29688e
hex
#29688ergb
rgb(41, 104, 142)hsl
hsl(203, 55%, 36%)oklch
oklch(0.494 0.088 238.8)Closest name: Chill of the Night (#256d8d)Relative luminance 0.1233
Colors that go with #29688e
Charcoal, Royal Blue and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #29688e: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #29688e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #29688e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #29688e in 7 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour.
Blue #0000ff
shipped4 real palettes, including Activision's brand system and Tesco's brand system put Blue beside #29688e, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #29688e: 6 real palettes, including Fintech Trust and Glacier, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #29688e in 18 real palettes, including Wendy's's brand system and McDonald's's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #29688e: 4 real palettes, including Deep Water and Venmo's brand system, as the lead colour.
Real palettes that use #29688e
Tints & shades
Harmonies
Contrast
| #29688e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.06:1 | pass | pass | fail |
|
Aaon black | 3.47:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #29688e as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#29688e reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #29688e
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #29688e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/29688e-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md