Color

#29244c

#29244c
hex#29244c
rgbrgb(41, 36, 76)
hslhsl(248, 36%, 22%)
oklchoklch(0.288 0.071 286.8)
Closest name: Midnight Velvet (#2a2243)Relative luminance 0.0225

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#474c24

#24334c · #3d244c

#4c2924 · #244c29

Split-complementary

Open in tool →

#4c3d24 · #334c24

#4c2433 · #474c24 · #244c3d

Contrast

#29244c as textRatioAAAA largeAAAFix
Aaon white
14.47:1passpasspassPasses AAA — no fix needed.
Aaon black
1.45:1failfailfail
  • AA: use #746ab9 as the text (4.5:1)
  • AAA: use #9890cb as the text (7.19:1)
  • AA: or shift the background to #919191 (4.59:1)
  • AAA: or shift the background to #b5b5b5 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #29244c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#29244c reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #29244c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #29244c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/29244c-a69cc4-dfac4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md