First Snow
Open in tool →Ice blue on snow-white with a deep navy — the quietest winter palette; everything is a tint of one cold hue.
Color
#254b79
#254b79
hex
#254b79rgb
rgb(37, 75, 121)hsl
hsl(213, 53%, 31%)oklch
oklch(0.409 0.089 254.5)Closest name: Assassin (#2d4f83)Relative luminance 0.0681
Colors that go with #254b79
Cadet Blue, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Cadet Blue #5f9ea0
shippedCadet Blue is paired with #254b79 in 4 real palettes, including Dusk and Open House, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #254b79 in 8 real palettes, including Codecademy's brand system and Marvel's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #254b79 in 10 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Goldenrod #daa520
shippedGoldenrod is paired with #254b79 in 4 real palettes, including Sapphire & Gold and Open House, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #254b79 in 12 real palettes, including First Snow and Microsoft's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Orange Red #ff4500
shippedOrange Red is paired with #254b79 in 5 real palettes, including Tumblr's brand system and Tide's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #254b79: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Sienna #a0522d
complementarySienna sits directly opposite #254b79 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #254b79
Tints & shades
Harmonies
Contrast
| #254b79 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.89:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.36:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #254b79 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#254b79 reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #254b79
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #254b79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/254b79-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md