Color

#243fd6

#243fd6
hex#243fd6
rgbrgb(36, 63, 214)
hslhsl(231, 71%, 49%)
oklchoklch(0.463 0.23 267.3)
Closest name: Lapis on Neptune (#1f22d2)Relative luminance 0.0879

Colors that go with #243fd6

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d6bb24

#2498d6 · #6224d6

#d6243f · #3fd624

Split-complementary

Open in tool →

#d66224 · #98d624

#d62498 · #d6bb24 · #24d662

Contrast

#243fd6 as textRatioAAAA largeAAAFix
Aaon white
7.62:1passpasspassPasses AAA — no fix needed.
Aaon black
2.76:1failfailfail
  • AA: use #556ae2 as the text (4.55:1)
  • AAA: use #8190ea as the text (7.11:1)
  • AA: or shift the background to #c7c7c7 (4.51:1)
  • AAA: or shift the background to #f7f7f7 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243fd6 as the background.

Brands using this color

Fonts for this mood

#243fd6 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243fd6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243fd6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243fd6-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md