Color

#243c6b

#243c6b
hex#243c6b
rgbrgb(36, 60, 107)
hslhsl(220, 50%, 28%)
oklchoklch(0.362 0.087 262.5)
Closest name: Aegean Blue (#1b416f)Relative luminance 0.0467

Colors that go with #243c6b

Teal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#6b5324

#245f6b · #30246b

#6b243b · #3c6b24

Split-complementary

Open in tool →

#6b3024 · #5f6b24

#6b245f · #6b5324 · #246b30

Contrast

#243c6b as textRatioAAAA largeAAAFix
Aaon white
10.86:1passpasspassPasses AAA — no fix needed.
Aaon black
1.93:1failfailfail
  • AA: use #4b73c3 as the text (4.54:1)
  • AAA: use #7997d2 as the text (7.17:1)
  • AA: or shift the background to #a8a8a8 (4.57:1)
  • AAA: or shift the background to #d1d1d1 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243c6b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#243c6b reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243c6b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243c6b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243c6b-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md