Color

#243acc

#243acc
hex#243acc
rgbrgb(36, 58, 204)
hslhsl(232, 70%, 47%)
oklchoklch(0.445 0.223 267.9)
Closest name: Denim (#2243b6)Relative luminance 0.0776

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ccb524

#248ecc · #6124cc

#cc243a · #3acc24

Split-complementary

Open in tool →

#cc6124 · #8ecc24

#cc248e · #ccb524 · #24cc61

Contrast

#243acc as textRatioAAAA largeAAAFix
Aaon white
8.23:1passpasspassPasses AAA — no fix needed.
Aaon black
2.55:1failfailfail
  • AA: use #5a6ce2 as the text (4.68:1)
  • AAA: use #818fe9 as the text (7.04:1)
  • AA: or shift the background to #c2c2c2 (4.62:1)
  • AAA: or shift the background to #ededed (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243acc as the background.

Brands using this color

Fonts for this mood

#243acc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243acc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243acc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243acc-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md