Color

#243a66

#243a66
hex#243a66
rgbrgb(36, 58, 102)
hslhsl(220, 48%, 27%)
oklchoklch(0.354 0.082 262.9)
Closest name: Aegean Blue (#1b416f)Relative luminance 0.0436

Colors that go with #243a66

Sea Green, Steel Blue and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#665024

#245b66 · #2f2466

#66243a · #3a6624

Split-complementary

Open in tool →

#662f24 · #5b6624

#66245b · #665024 · #24662f

Contrast

#243a66 as textRatioAAAA largeAAAFix
Aaon white
11.22:1passpasspassPasses AAA — no fix needed.
Aaon black
1.87:1failfailfail
  • AA: use #4e74c1 as the text (4.59:1)
  • AAA: use #7b97d1 as the text (7.19:1)
  • AA: or shift the background to #a6a6a6 (4.61:1)
  • AAA: or shift the background to #cfcfcf (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243a66 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#243a66 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243a66
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243a66 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243a66-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md