Color

#243701

#243701
hex#243701
rgbrgb(36, 55, 1)
hslhsl(81, 96%, 11%)
oklchoklch(0.309 0.08 128)
Closest name: Melancholia (#12390d)Relative luminance 0.0311

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#140137

#372f01 · #093701

#012437 · #370124

Split-complementary

Open in tool →

#010937 · #2f0137

#01372f · #140137 · #370109

Contrast

#243701 as textRatioAAAA largeAAAFix
Aaon white
12.95:1passpasspassPasses AAA — no fix needed.
Aaon black
1.62:1failfailfail
  • AA: use #558203 as the text (4.58:1)
  • AAA: use #6ca503 as the text (7.02:1)
  • AA: or shift the background to #999999 (4.54:1)
  • AAA: or shift the background to #bfbfbf (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243701 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#243701 reads as vivid, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243701
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243701 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243701-b1bea2-4e62df-222d1f-f1f0e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md