Color
#240aa9
#240aa9rgb(36, 10, 169)hsl(250, 89%, 35%)oklch(0.352 0.218 272.5)Colors that go with #240aa9
Charcoal, Steel Blue and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #240aa9: softer than #000 and cool enough to feel like part of the same palette.
Steel Blue #4682b4
analogousshippedSteel Blue is #240aa9's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #240aa9: 4 real palettes, including Peacock's brand system and Blue Mono, as the accent.
Crimson #dc143c
shippedCrimson is paired with #240aa9 in 7 real palettes, including Pepsi's brand system and Behance's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #240aa9: 5 real palettes, including Unilever's brand system and Warbyparker's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #240aa9: 4 real palettes, including Absolut's brand system and Cargo's brand system, as the supporting colour.
Orange Red #ff4500
shippedOrange Red is paired with #240aa9 in 6 real palettes, including Tide's brand system and Intercom's brand system, as the accent.
Red #ff0000
shippedRed is paired with #240aa9 in 4 real palettes, including 3M's brand system and Twitch's brand system, as the lead colour.
Real palettes that use #240aa9
Tints & shades
Harmonies
Contrast
| #240aa9 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.42:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.69:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #240aa9 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#240aa9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #240aa9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/240aa9-a79cc4-dfb14e-281f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md