Color
#240017
#240017rgb(36, 0, 23)hsl(322, 100%, 7%)oklch(0.173 0.074 345.4)Colors that go with #240017
Charcoal, Crimson and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #240017: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Crimson #dc143c
analogousshippedCrimson is #240017's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sea Green #2e8b57
complementaryshippedSea Green sits directly opposite #240017 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Teal #008080
split-complementshippedTeal is a split-complement of #240017: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #240017 in 16 real palettes, including Lemon Squeezy's brand system and Ember, as the lead colour.
Blue #0000ff
shipped19 real palettes, including Warp's brand system and native Cybersecurity's brand system put Blue beside #240017, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #240017 in 10 real palettes, including Gemstone and Twitch's brand system, as the supporting colour.
Brown #a52a2a
shipped4 real palettes, including Garnet and Velvet put Brown beside #240017, as the lead colour.
Real palettes that use #240017
Tints & shades
Harmonies
Contrast
| #240017 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 19.31:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.09:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #240017 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#240017 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #240017 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/240017-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md