Glacier
Open in tool →Three blues from ice to deep water on a pale surface — a monochromatic winter set with real depth.
Color
#2078bc
#2078bc
hex
#2078bcrgb
rgb(32, 120, 188)hsl
hsl(206, 71%, 43%)oklch
oklch(0.557 0.132 247.2)Closest name: Haddock’s Sweater (#277aba)Relative luminance 0.1737
Colors that go with #2078bc
Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #2078bc: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #2078bc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #2078bc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #2078bc in 10 real palettes, including Wired's brand system and Lemon Squeezy's brand system, as the accent.
Blue #0000ff
shipped13 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #2078bc, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #2078bc: 10 real palettes, including Hershey's's brand system and Glacier, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #2078bc: 7 real palettes, including Deep Water and Astro's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #2078bc: 7 real palettes, including Venmo's brand system and Apple's brand system, as the lead colour.
Real palettes that use #2078bc
Tints & shades
Harmonies
Contrast
| #2078bc as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.69:1 | pass | pass | fail |
|
Aaon black | 4.47:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2078bc as the background.
Brands using this color
- Dollar Generalaccent · #2a77bd · Δ0.609
- American Expressprimary · #2e77bc · Δ0.788
- Hershey'saccent · #007bbd · Δ1.076
- NASCARaccent · #007ac2 · Δ1.186
- FedExaccent · #007ab7 · Δ1.39
- Wiredprimary · #057dbc · Δ1.488
- Hondaaccent · #337ab7 · Δ1.578
- Skechersaccent · #1973c1 · Δ1.808
- General Millsaccent · #0074c1 · Δ1.854
- Astroprimary · #3178c6 · Δ1.952
Palettes built around it
Fonts for this mood
#2078bc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #2078bc
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #2078bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/2078bc-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md