Color

#181d72

#181d72
hex#181d72
rgbrgb(24, 29, 114)
hslhsl(237, 65%, 27%)
oklchoklch(0.296 0.142 271.3)
Closest name: midnightblue (#191970)Relative luminance 0.0229

Colors that go with #181d72

Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#726d18

#184972 · #401872

#72181d · #1d7218

Split-complementary

Open in tool →

#724018 · #497218

#721849 · #726d18 · #187240

Contrast

#181d72 as textRatioAAAA largeAAAFix
Aaon white
14.41:1passpasspassPasses AAA — no fix needed.
Aaon black
1.46:1failfailfail
  • AA: use #6369de as the text (4.61:1)
  • AAA: use #898ee6 as the text (7.08:1)
  • AA: or shift the background to #919191 (4.57:1)
  • AAA: or shift the background to #b5b5b5 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #181d72 as the background.

Brands using this color

Fonts for this mood

#181d72 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #181d72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #181d72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/181d72-9f9cc4-df924e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md