Color

#17403d

#17403d
hex#17403d
rgbrgb(23, 64, 61)
hslhsl(176, 47%, 17%)
oklchoklch(0.342 0.046 188.7)
Closest name: Botanical Night (#12403c)Relative luminance 0.0419

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40171a

#174029 · #172e40

#3d1740 · #403d17

Split-complementary

Open in tool →

#40172e · #402917

#291740 · #40171a · #2e4017

Contrast

#17403d as textRatioAAAA largeAAAFix
Aaon white
11.43:1passpasspassPasses AAA — no fix needed.
Aaon black
1.84:1failfailfail
  • AA: use #2f837e as the text (4.67:1)
  • AAA: use #3ba59e as the text (7.06:1)
  • AA: or shift the background to #a3a3a3 (4.53:1)
  • AAA: or shift the background to #cccccc (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #17403d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#17403d reads as dark, luxury, bold. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #17403d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #17403d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/17403d-a2bdbe-d4599d-1f282d-e9f1ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md