Color
#172e97
#172e97rgb(23, 46, 151)hsl(229, 74%, 34%)oklch(0.365 0.172 266.8)Colors that go with #172e97
Steel Blue, Blue and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Steel Blue #4682b4
analogousshippedSteel Blue is #172e97's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped5 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #172e97, as the supporting colour.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #172e97: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #172e97 in 8 real palettes, including Pepsi's brand system and Casper Sleep's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #172e97: 8 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #172e97 in 7 real palettes, including Nivea's brand system and Discord's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #172e97 in 4 real palettes, including Gillette's brand system and Boeing's brand system, as the lead colour.
Tomato #ff6347
shipped4 real palettes, including dbt Labs's brand system and FedEx's brand system put Tomato beside #172e97, as the lead colour.
Real palettes that use #172e97
Tints & shades
Harmonies
Contrast
| #172e97 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.21:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.87:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #172e97 as the background.
Brands using this color
Fonts for this mood
#172e97 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #172e97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/172e97-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md