Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#147b77
#147b77
hex
#147b77rgb
rgb(20, 123, 119)hsl
hsl(178, 72%, 28%)oklch
oklch(0.528 0.086 190.7)Closest name: Emperor Jade (#007b75)Relative luminance 0.1565
Colors that go with #147b77
Charcoal, Crimson and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #147b77: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
complementaryshippedCrimson sits directly opposite #147b77 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #147b77: 5 real palettes, including Intel's brand system and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #147b77: 5 real palettes, including Riverbed and Wellness, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #147b77: 11 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #147b77: 4 real palettes, including Wendy's's brand system and Fireside, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #147b77 in 4 real palettes, including Mid-Century and Sapphire & Gold, as the accent.
Midnight Blue #191970
shipped6 real palettes, including Paramount+'s brand system and Open House put Midnight Blue beside #147b77, as the supporting colour.
Real palettes that use #147b77
Tints & shades
Harmonies
Contrast
| #147b77 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.09:1 | pass | pass | fail |
|
Aaon black | 4.13:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #147b77 as the background.
Brands using this color
Palettes built around it
Saffron
Open in tool →Saffron and clove with a teal counterpoint — spice-market warmth, balanced so it doesn't go orange everywhere.
Gemstone
Open in tool →Emerald, amethyst and ruby on velvet-black — the jewel-tone trio; the surface must be dark or the stones go plastic.
Fonts for this mood
#147b77 reads as vivid, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #147b77
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #147b77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/147b77-a2bcbe-d45999-1f282d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md