Glacier
Open in tool →Three blues from ice to deep water on a pale surface — a monochromatic winter set with real depth.
Color
#0f77bd
#0f77bd
hex
#0f77bdrgb
rgb(15, 119, 189)hsl
hsl(204, 85%, 40%)oklch
oklch(0.552 0.138 246.2)Closest name: Haddock’s Sweater (#277aba)Relative luminance 0.1697
Colors that go with #0f77bd
Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #0f77bd: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #0f77bd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #0f77bd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #0f77bd in 10 real palettes, including Wired's brand system and Lemon Squeezy's brand system, as the accent.
Blue #0000ff
shipped14 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #0f77bd, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #0f77bd: 11 real palettes, including Hershey's's brand system and Glacier, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #0f77bd: 4 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #0f77bd: 7 real palettes, including Deep Water and Venmo's brand system, as the lead colour.
Real palettes that use #0f77bd
Tints & shades
Harmonies
Contrast
| #0f77bd as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.78:1 | pass | pass | fail |
|
Aaon black | 4.39:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0f77bd as the background.
Brands using this color
- NASCARaccent · #007ac2 · Δ1.016
- Hershey'saccent · #007bbd · Δ1.122
- Dollar Generalaccent · #2a77bd · Δ1.165
- General Millsaccent · #0074c1 · Δ1.222
- Skechersaccent · #1973c1 · Δ1.386
- American Expressprimary · #2e77bc · Δ1.412
- FedExaccent · #007ab7 · Δ1.422
- Wiredprimary · #057dbc · Δ1.738
- Capital Oneaccent · #0276b1 · Δ1.942
Palettes built around it
Fonts for this mood
#0f77bd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #0f77bd
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #0f77bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/0f77bd-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md