Launch Orange
Open in tool →Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store.
Color
#0990ae
#0990ae
hex
#0990aergb
rgb(9, 144, 174)hsl
hsl(191, 90%, 36%)oklch
oklch(0.605 0.108 219.8)Closest name: Blue Moon (#3992a8)Relative luminance 0.2306
Colors that go with #0990ae
Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #0990ae: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
split-complementshippedCopper is a split-complement of #0990ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #0990ae: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Chocolate #d2691e
complementaryshippedChocolate sits directly opposite #0990ae on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #0990ae in 4 real palettes, including Beach Hut and Wired's brand system, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #0990ae: 5 real palettes, including Hershey's's brand system and Glacier, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #0990ae: 6 real palettes, including Telegram's brand system and Deep Water, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #0990ae: 13 real palettes, including Gopro's brand system and Peacock, as the lead colour.
Real palettes that use #0990ae
Tints & shades
Harmonies
Contrast
| #0990ae as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.74:1 | fail | pass | fail | |
Aaon black | 5.61:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0990ae as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#0990ae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #0990ae
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #0990ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/0990ae-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md