Color

#0973b9

#0973b9
hex#0973b9
rgbrgb(9, 115, 185)
hslhsl(204, 91%, 38%)
oklchoklch(0.539 0.138 246.6)
Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1582

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b94f09

#09b9a7 · #091ab9

#b90973 · #73b909

Split-complementary

Open in tool →

#b9091a · #b9a709

#a709b9 · #b94f09 · #1ab909

Contrast

#0973b9 as textRatioAAAA largeAAAFix
Aaon white
5.04:1passpassfail
  • AAA: use #075a92 as the text (7.28:1)
Aaon black
4.16:1failpassfail
  • AA: use #0979c3 as the text (4.53:1)
  • AAA: use #159bf4 as the text (7.03:1)
  • AA: or shift the background to #f2f2f2 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0973b9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0973b9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0973b9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0973b9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0973b9-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md