Color

#0970be

#0970be
hex#0970be
rgbrgb(9, 112, 190)
hslhsl(206, 91%, 39%)
oklchoklch(0.536 0.147 249.7)
Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1536

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#be5709

#09beb2 · #0915be

#be0970 · #70be09

Split-complementary

Open in tool →

#be0915 · #beb209

#b209be · #be5709 · #15be09

Contrast

#0970be as textRatioAAAA largeAAAFix
Aaon white
5.16:1passpassfail
  • AAA: use #075997 as the text (7.28:1)
Aaon black
4.07:1failpassfail
  • AA: use #0a78cd as the text (4.58:1)
  • AAA: use #249af5 as the text (7.02:1)
  • AA: or shift the background to #f0f0f0 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0970be as the background.

Brands using this color

Fonts for this mood

#0970be reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0970be
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0970be and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0970be-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md