Color

#0790cf

#0790cf
hex#0790cf
rgbrgb(7, 144, 207)
hslhsl(199, 93%, 42%)
oklchoklch(0.621 0.137 238.5)
Closest name: Blue Burst (#309cd0)Relative luminance 0.245

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cf4707

#07cfaa · #072ccf

#cf0790 · #90cf07

Split-complementary

Open in tool →

#cf072c · #cfaa07

#aa07cf · #cf4707 · #2ccf07

Contrast

#0790cf as textRatioAAAA largeAAAFix
Aaon white
3.56:1failpassfail
  • AA: use #067bb1 as the text (4.69:1)
  • AAA: use #055c85 as the text (7.3:1)
  • AA: or shift the background to #212121 (4.52:1)
Aaon black
5.9:1passpassfail
  • AAA: use #08a1e7 as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0790cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0790cf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0790cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0790cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0790cf-9cb3c4-df4e66-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md