Color

#072ccf

#072ccf
hex#072ccf
rgbrgb(7, 44, 207)
hslhsl(229, 93%, 42%)
oklchoklch(0.421 0.244 264.6)
Closest name: Lapis on Neptune (#1f22d2)Relative luminance 0.0635

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cfaa07

#0790cf · #4707cf

#cf072c · #2ccf07

Split-complementary

Open in tool →

#cf4707 · #90cf07

#cf0790 · #cfaa07 · #07cf47

Contrast

#072ccf as textRatioAAAA largeAAAFix
Aaon white
9.25:1passpasspassPasses AAA — no fix needed.
Aaon black
2.27:1failfailfail
  • AA: use #4969f8 as the text (4.66:1)
  • AAA: use #758efa as the text (7.01:1)
  • AA: or shift the background to #b5b5b5 (4.51:1)
  • AAA: or shift the background to #e0e0e0 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #072ccf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#072ccf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #072ccf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #072ccf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/072ccf-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md