Color

#0770da

#0770da
hex#0770da
rgbrgb(7, 112, 218)
hslhsl(210, 94%, 44%)
oklchoklch(0.555 0.183 255.5)
Closest name: royalblue (#4169e1)Relative luminance 0.167

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#da7007

#07dada · #0707da

#da0770 · #70da07

Split-complementary

Open in tool →

#da0707 · #dada07

#da07da · #da7007 · #07da07

Contrast

#0770da as textRatioAAAA largeAAAFix
Aaon white
4.84:1passpassfail
  • AAA: use #0557a8 as the text (7.15:1)
Aaon black
4.34:1failpassfail
  • AA: use #0773df as the text (4.53:1)
  • AAA: use #3999f9 as the text (7.1:1)
  • AA: or shift the background to #f7f7f7 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0770da as the background.

Brands using this color

Fonts for this mood

#0770da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0770da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0770da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0770da-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md