Color

#0707da

#0707da
hex#0707da
rgbrgb(7, 7, 218)
hslhsl(240, 94%, 44%)
oklchoklch(0.406 0.275 264.7)
Closest name: Brutally Blue (#0022dd)Relative luminance 0.0526

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dada07

#0770da · #7007da

#da0707 · #07da07

Split-complementary

Open in tool →

#da7007 · #70da07

#da0770 · #dada07 · #07da70

Contrast

#0707da as textRatioAAAA largeAAAFix
Aaon white
10.23:1passpasspassPasses AAA — no fix needed.
Aaon black
2.05:1failfailfail
  • AA: use #6161fa as the text (4.6:1)
  • AAA: use #8d8dfb as the text (7.34:1)
  • AA: or shift the background to #adadad (4.56:1)
  • AAA: or shift the background to #d6d6d6 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0707da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0707da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0707da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0707da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0707da-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md