Color

#7007da

#7007da
hex#7007da
rgbrgb(112, 7, 218)
hslhsl(270, 94%, 44%)
oklchoklch(0.477 0.259 295.1)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0866

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#70da07

#0707da · #da07da

#da7007 · #07da70

Split-complementary

Open in tool →

#dada07 · #07da07

#da0707 · #70da07 · #07dada

Contrast

#7007da as textRatioAAAA largeAAAFix
Aaon white
7.69:1passpasspassPasses AAA — no fix needed.
Aaon black
2.73:1failfailfail
  • AA: use #9e43f9 as the text (4.62:1)
  • AAA: use #ba79fb as the text (7.22:1)
  • AA: or shift the background to #c7c7c7 (4.55:1)
  • AAA: or shift the background to #f5f5f5 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7007da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7007da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7007da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7007da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7007da-b59cc4-c9cb62-2c1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md