Color

#7070fb

#7070fb
hex#7070fb
rgbrgb(112, 112, 251)
hslhsl(240, 95%, 71%)
oklchoklch(0.619 0.202 278.7)
Closest name: mediumslateblue (#7b68ee)Relative luminance 0.22

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fbfb6f

#6fb5fb · #b56ffb

#fb6f6f · #6ffb6f

Split-complementary

Open in tool →

#fbb56f · #b5fb6f

#fb6fb5 · #fbfb6f · #6ffbb5

Contrast

#7070fb as textRatioAAAA largeAAAFix
Aaon white
3.89:1failpassfail
  • AA: use #6060fb as the text (4.6:1)
  • AAA: use #3333fa as the text (7.01:1)
  • AA: or shift the background to #171717 (4.61:1)
Aaon black
5.4:1passpassfail
  • AAA: use #8d8dfc as the text (7.35:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7070fb as the background.

Brands using this color

Fonts for this mood

#7070fb reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7070fb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7070fb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7070fb-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md