Color

#073173

#073173
hex#073173
rgbrgb(7, 49, 115)
hslhsl(217, 89%, 24%)
oklchoklch(0.331 0.122 259.9)
Closest name: Atlantic Navy (#13336f)Relative luminance 0.0348

Colors that go with #073173

Charcoal, Crimson and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#744a07

#076774 · #130774

#740730 · #307407

Split-complementary

Open in tool →

#741307 · #677407

#740767 · #744a07 · #077413

Contrast

#073173 as textRatioAAAA largeAAAFix
Aaon white
12.38:1passpasspassPasses AAA — no fix needed.
Aaon black
1.7:1failfailfail
  • AA: use #1c6ef2 as the text (4.56:1)
  • AAA: use #5b96f5 as the text (7.13:1)
  • AA: or shift the background to #9c9c9c (4.51:1)
  • AAA: or shift the background to #c4c4c4 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #073173 as the background.

Brands using this color

Fonts for this mood

#073173 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #073173
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #073173 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/073173-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md