Color

#072ebb

#072ebb
hex#072ebb
rgbrgb(7, 46, 187)
hslhsl(227, 93%, 38%)
oklchoklch(0.401 0.219 264.5)
Closest name: Blue Hour (#0034ab)Relative luminance 0.0559

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb9407

#0788bb · #3a07bb

#bb072e · #2ebb07

Split-complementary

Open in tool →

#bb3a07 · #88bb07

#bb0788 · #bb9407 · #07bb3a

Contrast

#072ebb as textRatioAAAA largeAAAFix
Aaon white
9.92:1passpasspassPasses AAA — no fix needed.
Aaon black
2.12:1failfailfail
  • AA: use #3f67f8 as the text (4.51:1)
  • AAA: use #7592fa as the text (7.25:1)
  • AA: or shift the background to #b0b0b0 (4.57:1)
  • AAA: or shift the background to #d9d9d9 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #072ebb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#072ebb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #072ebb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #072ebb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/072ebb-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md