Color
#072d78
#072d78rgb(7, 45, 120)hsl(220, 89%, 25%)oklch(0.327 0.135 262)Colors that go with #072d78
Charcoal, Crimson and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #072d78: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #072d78 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is #072d78's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped6 real palettes, including Alaska Airlines's brand system and Pepsi's brand system put Blue beside #072d78, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #072d78: 4 real palettes, including Kraken's brand system and Lamborghini's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #072d78: 11 real palettes, including Bank of America's brand system and Hasbro's brand system, as the accent.
Orange Red #ff4500
shippedOrange Red is paired with #072d78 in 4 real palettes, including Tide's brand system and Tumblr's brand system, as the accent.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #072d78: 4 real palettes, including Glacier and Frost & Ember, as the supporting colour.
Real palettes that use #072d78
Tints & shades
Harmonies
Contrast
| #072d78 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.68:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.66:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #072d78 as the background.
Brands using this color
Fonts for this mood
#072d78 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #072d78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/072d78-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md