Color

#044ac3

#044ac3
hex#044ac3
rgbrgb(4, 74, 195)
hslhsl(218, 96%, 39%)
oklchoklch(0.457 0.199 261.5)
Closest name: Denim (#2243b6)Relative luminance 0.0886

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c37d04

#04a9c3 · #1d04c3

#c3044a · #4ac304

Split-complementary

Open in tool →

#c31d04 · #a9c304

#c304a9 · #c37d04 · #04c31d

Contrast

#044ac3 as textRatioAAAA largeAAAFix
Aaon white
7.57:1passpasspassPasses AAA — no fix needed.
Aaon black
2.77:1failfailfail
  • AA: use #196cfa as the text (4.57:1)
  • AAA: use #5a95fc as the text (7.14:1)
  • AA: or shift the background to #c9c9c9 (4.57:1)
  • AAA: or shift the background to #f7f7f7 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #044ac3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#044ac3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #044ac3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #044ac3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/044ac3-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md