Arctic
Open in tool →Navy type on white with an ice-blue accent: crisp and corporate without going grey.
Color
#031d30
#031d30
hex
#031d30rgb
rgb(3, 29, 48)hsl
hsl(205, 88%, 10%)oklch
oklch(0.222 0.049 243.6)Closest name: Midnight Dreams (#002233)Relative luminance 0.0111
Colors that go with #031d30
Charcoal, Royal Blue and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #031d30: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #031d30's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Rust #b7410e
split-complementshippedRust is a split-complement of #031d30: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #031d30 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Teal #008080
analogousshippedTeal is #031d30's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #031d30 in 15 real palettes, including Blueprint and Warner Bros.'s brand system, as the accent.
Blue #0000ff
shipped22 real palettes, including Monzo's brand system and League of Legends's brand system put Blue beside #031d30, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #031d30 in 10 real palettes, including Yahoo's brand system and ClickUp's brand system, as the supporting colour.
Real palettes that use #031d30
Tints & shades
Harmonies
Contrast
| #031d30 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 17.18:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.22:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #031d30 as the background.
Brands using this color
Palettes built around it
Peacock
Open in tool →Teal, cobalt and magenta at full chroma on white — jewel tones in daylight; the trick is a near-black text with a blue cast.
Fonts for this mood
#031d30 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #031d30
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #031d30 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/031d30-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md