Launch Orange
Open in tool →Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store.
Color
#028ea7
#028ea7
hex
#028ea7rgb
rgb(2, 142, 167)hsl
hsl(189, 98%, 33%)oklch
oklch(0.596 0.106 216.1)Closest name: Blue Moon (#3992a8)Relative luminance 0.2215
Colors that go with #028ea7
Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #028ea7: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
split-complementshippedCopper is a split-complement of #028ea7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #028ea7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #028ea7: 5 real palettes, including Hershey's's brand system and Glacier, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #028ea7: 14 real palettes, including Peacock and Discover's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #028ea7 in 5 real palettes, including Sapphire & Gold and Ledger Dark, as the supporting colour.
Midnight Blue #191970
shipped9 real palettes, including Ford's brand system and Tide Pool put Midnight Blue beside #028ea7, as the accent.
Orange Red #ff4500
shippedOrange Red is paired with #028ea7 in 4 real palettes, including Launch Orange and Substack's brand system, as the lead colour.
Real palettes that use #028ea7
Tints & shades
Harmonies
Contrast
| #028ea7 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.87:1 | fail | pass | fail | |
Aaon black | 5.43:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #028ea7 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#028ea7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #028ea7
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #028ea7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/028ea7-a2b7be-df4e7e-1f252d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md