Color

#017403

#017403
hex#017403
rgbrgb(1, 116, 3)
hslhsl(121, 98%, 23%)
oklchoklch(0.485 0.164 142.6)
Closest name: Forestial (#007733)Relative luminance 0.125

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#740172

#397401 · #01743d

#030174 · #740301

Split-complementary

Open in tool →

#3d0174 · #740139

#013974 · #740172 · #743d01

Contrast

#017403 as textRatioAAAA largeAAAFix
Aaon white
6:1passpassfail
  • AAA: use #016503 as the text (7.33:1)
Aaon black
3.5:1failpassfail
  • AA: use #018804 as the text (4.52:1)
  • AAA: use #02b105 as the text (7.29:1)
  • AA: or shift the background to #e0e0e0 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #017403 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#017403 reads as vivid, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #017403
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #017403 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/017403-a2bea6-9b4edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md