Lido
Open in tool →Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile.
Color
#012f38
#012f38
hex
#012f38rgb
rgb(1, 47, 56)hsl
hsl(190, 96%, 11%)oklch
oklch(0.281 0.049 214.7)Closest name: Elite Teal (#133337)Relative luminance 0.0233
Colors that go with #012f38
Charcoal, Rust and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #012f38: softer than #000 and cool enough to feel like part of the same palette.
Rust #b7410e
complementaryshippedRust sits directly opposite #012f38 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sienna #a0522d
split-complementshippedSienna is a split-complement of #012f38: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Steel Blue #4682b4
analogousshippedSteel Blue is #012f38's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
analogousshippedTeal is #012f38's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #012f38 in 18 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour.
Blue #0000ff
shipped23 real palettes, including Monzo's brand system and Readymag's brand system put Blue beside #012f38, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #012f38 in 5 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Real palettes that use #012f38
Tints & shades
Harmonies
Contrast
| #012f38 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.33:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.47:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #012f38 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#012f38 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #012f38
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #012f38 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/012f38-a2b6be-df4e7c-1f252d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md