Color

#012dbc

#012dbc
hex#012dbc
rgbrgb(1, 45, 188)
hslhsl(226, 99%, 37%)
oklchoklch(0.399 0.222 263.9)
Closest name: Blue Hour (#0034ab)Relative luminance 0.0551

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bc9001

#018abc · #3301bc

#bc012d · #2dbc01

Split-complementary

Open in tool →

#bc3301 · #8abc01

#bc018a · #bc9001 · #01bc33

Contrast

#012dbc as textRatioAAAA largeAAAFix
Aaon white
9.99:1passpasspassPasses AAA — no fix needed.
Aaon black
2.1:1failfailfail
  • AA: use #3967fe as the text (4.55:1)
  • AAA: use #7192fe as the text (7.24:1)
  • AA: or shift the background to #b0b0b0 (4.6:1)
  • AAA: or shift the background to #d9d9d9 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #012dbc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#012dbc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #012dbc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #012dbc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/012dbc-9ca1c4-df774e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md