Color
#0074c1
#0074c1rgb(0, 116, 193)hsl(204, 100%, 38%)oklch(0.546 0.147 248.1)Colors that go with #0074c1
Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #0074c1: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #0074c1 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #0074c1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #0074c1 in 10 real palettes, including Wired's brand system and Lemon Squeezy's brand system, as the accent.
Blue #0000ff
shipped14 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #0074c1, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #0074c1: 12 real palettes, including General Mills's brand system and Intel's brand system, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #0074c1: 5 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #0074c1: 7 real palettes, including Venmo's brand system and Deep Water, as the supporting colour.
Real palettes that use #0074c1
Tints & shades
Harmonies
Contrast
| #0074c1 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.92:1 | pass | pass | fail |
|
Aaon black | 4.27:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0074c1 as the background.
Brands using this color
- General Millsaccent · #0074c1
- Skechersaccent · #1973c1 · Δ0.645
- Intelsecondary · #0071c5 · Δ1.126
- KLMsecondary · #0070c2 · Δ1.162
- State Farmaccent · #0a70bc · Δ1.233
- Venmoaccent · #0070ba · Δ1.458
- NASCARaccent · #007ac2 · Δ1.69
- Dellaccent · #0672cb · Δ1.749
- PlanetScaleaccent · #0b6ec5 · Δ1.85
- Dollar Generalaccent · #2a77bd · Δ1.975
Fonts for this mood
#0074c1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #0074c1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/0074c1-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md