Color

#0070d1

#0070d1
hex#0070d1
rgbrgb(0, 112, 209)
hslhsl(208, 100%, 41%)
oklchoklch(0.548 0.172 253.5)
Closest name: God of Rain (#4466cc)Relative luminance 0.1619

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d16200

#00d1ca · #0007d1

#d10070 · #70d100

Split-complementary

Open in tool →

#d10007 · #d1ca00

#ca00d1 · #d16200 · #07d100

Contrast

#0070d1 as textRatioAAAA largeAAAFix
Aaon white
4.95:1passpassfail
  • AAA: use #0057a3 as the text (7.26:1)
Aaon black
4.24:1failpassfail
  • AA: use #0075db as the text (4.57:1)
  • AAA: use #2499ff as the text (7.08:1)
  • AA: or shift the background to #f5f5f5 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0070d1 as the background.

Brands using this color

Fonts for this mood

#0070d1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0070d1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0070d1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0070d1-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md