Color

#00294d

#00294d
hex#00294d
rgbrgb(0, 41, 77)
hslhsl(208, 100%, 15%)
oklchoklch(0.277 0.079 250.3)
Closest name: Midnight Ocean (#0f2d4d)Relative luminance 0.0212

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4d2400

#004d4a · #00034d

#4d0029 · #294d00

Split-complementary

Open in tool →

#4d0003 · #4d4a00

#4a004d · #4d2400 · #034d00

Contrast

#00294d as textRatioAAAA largeAAAFix
Aaon white
14.74:1passpasspassPasses AAA — no fix needed.
Aaon black
1.42:1failfailfail
  • AA: use #0075db as the text (4.57:1)
  • AAA: use #2499ff as the text (7.08:1)
  • AA: or shift the background to #8f8f8f (4.56:1)
  • AAA: or shift the background to #b3b3b3 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #00294d as the background.

Brands using this color

Fonts for this mood

#00294d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #00294d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #00294d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/00294d-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md