Color
#0040ff
#0040ffrgb(0, 64, 255)hsl(225, 100%, 50%)oklch(0.501 0.28 263.8)Colors that go with #0040ff
Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #0040ff: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #0040ff — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #0040ff in 4 real palettes, including Walmart's brand system and Binance's brand system, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #0040ff: 11 real palettes, including Nokia's brand system and NHL's brand system, as the lead colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #0040ff: 7 real palettes, including Qualcomm's brand system and Roblox's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #0040ff: 8 real palettes, including Pixar's brand system and Dairy Queen's brand system, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #0040ff: 9 real palettes, including Unity's brand system and OnePlus's brand system, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #0040ff: 4 real palettes, including Bose's brand system and MLB's brand system, as the accent.
Real palettes that use #0040ff
Tints & shades
Harmonies
Contrast
| #0040ff as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.61:1 | pass | pass | fail |
|
Aaon black | 3.18:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0040ff as the background.
Brands using this color
Fonts for this mood
#0040ff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #0040ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/0040ff-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md