Color

#4000ff

#4000ff
hex#4000ff
rgbrgb(64, 0, 255)
hslhsl(255, 100%, 50%)
oklchoklch(0.474 0.301 273.9)
Closest name: Overdue Blue (#4400ff)Relative luminance 0.0831

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bfff00

#0040ff · #bf00ff

#ff4000 · #00ff40

Split-complementary

Open in tool →

#ffbf00 · #40ff00

#ff0040 · #bfff00 · #00ffbf

Contrast

#4000ff as textRatioAAAA largeAAAFix
Aaon white
7.89:1passpasspassPasses AAA — no fix needed.
Aaon black
2.66:1failfailfail
  • AA: use #7d52ff as the text (4.52:1)
  • AAA: use #9f80ff as the text (7.01:1)
  • AA: or shift the background to #c4c4c4 (4.52:1)
  • AAA: or shift the background to #f2f2f2 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4000ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4000ff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4000ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4000ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4000ff-ab9cc4-dfbd4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md